Online presence and visibility have dramatically changed the way we do business over the last decade. It has become increasingly necessary for mid-sized and growing enterprises to strategize their online initiatives so they can more efficiently interact with customers. Traditionally, web presence has been dealt with in an ad hoc manner, where actions are delegated to a few experts or a small IT department; this model has been proven costly and ineffective. The Web Department Model allows strategic objectives to become integrated within the company, and focuses on product management, enabling your business to enjoy a more productive web presence, without the financial drain.
The facts stating that effective web content is crucial to success are hard to miss:
What is causing these problems? In the past, decision makers have dealt with web operations as a secondary department, either hiring a new organization to manage their online content, or by delegating the job to a small IT department. Some companies allow their web properties to go years without being updated, giving the customer outdated and misleading information which could potentially make the company liable for lawsuits.
It is increasingly necessary for businesses to adopt a comprehensive strategy in establishing and maintaining a strong web presence. With traditional approaches proving expensive and ineffective, decision makers need to turn to a more innovative approach to integrating their online presence. The Web Department Model is a new and unique way to efficiently manage a company's web properties, without draining financial resources. The Web Department Model uses a more integrated and active approach to online business instead of the reactive approach of traditional methods, focusing on Search Engine Optimization to fuel website hits and increase conversion rates, and improving the dynamics of management personnel. In fact, the average e-commerce site could increase its sales by an astonishing 79% with a usability redesign (Jakob Nielsen).
This model also enables us to work collaboratively with your business, so that we know and understand your company's mission and concerns. The Web Department Model works in the following ways:
Studies show that after a successful experience on your site, users are 87% more likely to buy from you and three times more likely to recommend your site. Looking at these numbers, it's no small wonder that a comprehensive, up to date web presence is crucial to the success of your business.
USA Web was the perfect solution to our our web site needs. We had 2 antiquated sites and with great enthusiasm for their work they created the highest quality professional websites to fit our needs. Their professional staff was a joy to work with and made it easier than I had imagined.
CEO, Danny and Nicole group