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Search Engine Marketing

PPC

Pay-Per-Click Campaigns

Like a good board game, Pay-per-Click (PPC) advertising campaigns are easy to learn yet hard to master. It's the way to generate new leads by targeted customers who have specified an interest in your products and services.

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USA Web is experienced at adding that extra layer of knowledge and experience that your company needs in order to convert PPC ads into sale conversions.

With USA Web your PPC campaign includes:

  • Keyword Research
  • Competitive Analysis
  • Attractive Ad copy
  • Dayparting
  • Landing Page Consultation
  • Conversion Code Installation
  • Google Analytics Setup
  • Click Fraud Detection
  • Pre-Qualifying Visitors
  • Ad Optimization
  • A-B Testing
  • Account Management
  • Weekly Reports
  • Monthly Reports
  • E-mail Support
  • Expert Recommendations
  • Bid Management
  • ROI Calculations
  • Campaign Tweaking
  • Conversion Tracking

SEO

Search Engine Optimization

Since 1999, USA Web has continually delivered organic page one rankings for companies in all industries to achieve result-oriented keyword rankings that improve sales conversions and ROIs.

Professional SEO Services and white-hat SEO tactics are important because Search Engine Optimization is more than just stuffing content with keywords. It's a complicated process that we've worked hard at perfecting. USA Web stays up-to-date on the latest search engine algorithms and industry trends. Only the most legitimate tactics are used to ensure that your site not only receives more traffic, but that it does not antagonize search engines. Our clients receive site analysis, competitor analysis, design and marketing suggestions, keyword research, directory submissions, link building, and more.

While our local clients receive 2,000 unique visitors per month, some of our national clients are now generating over 20,000! Our clients know that SEO is a highly cost-effective marketing strategy. Web users generally consider "organic" search results to be more credible than "sponsored" listings. The higher rankings brought by SEO are likely to continue long after the conclusion of your campaign.

USA Web has a dedicated team of SEO professionals that work around the clock to make sure that your website achieves high rankings on all major search engines (Google, Bing, and Yahoo!). We aim to get your site on the first page of search engines for relevant keywords within 6 to 8 months. Continued monthly service can ensure that your website's rankings further improve with time.

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USAWeb has helped save 18 city blocks of rainforest through its partnership with the Arbor Day Foundation