Profile-Based Marketing improves your company's online visibility at a reduced Cost-per-Click (CPC) rate through social media sites. You can better target your audience based on such demographics as age, gender, education, preferences, marital status, interests, and much more.
In addition, you can control what time of day your ads appear on the network site, how often certain age and gender groups will see your ad, and where in the world your ad will appear. These sites offer tools to make sure that your ad does not appear on certain irrelevant sites and pages. This way, we optimize your campaign by having your ad appear only to your target audience.