Like a good board game, Pay-per-Click (PPC) advertising campaigns are easy to learn yet hard to master. It's the way to generate new leads by targeted customers who have specified an interest in your products and services.
USA Web is experienced at adding that extra layer of knowledge and experience that your company needs in order to convert PPC ads into sales.
With USA Web your PPC campaign includes:
Search engine marketing is a crucial strategy for increasing traffic to your website. Every day, 46% of online searches conducted are for products and services. A Pay-per-Click (PPC) campaign is the best way to jumpstart your Search Engine Marketing (SEM) campaign as it guarantees that your business will appear on the first page of search results instantly.
Our PPC team will research the right keywords that will get your ad to show up where your customers are searching. In addition, our PPC campaigns are geo-targeted, ensuring that your ads only run in your targeted areas. We create the ad content, constructing different ads based on the keywords we chose. Our Microsoft and Google AdWords Certified team of experts will then get you the best pricing for each ad so that you get the most mileage out of your budget. Ads that are displayed but not clicked do not cost anything.
Your ad will then appear on the first page of results, which is crucial since 75% of searchers do not make it past the first page of search results. Furthermore, we will run the ad on the three top search engines, Google, Bing, and Yahoo, ensuring your ad is seen by the most people possible. Finally, we will build custom landing pages for your ad if you are promoting a specific deal or aspect of your business and would like to direct the traffic from your ad to a custom-designed page or specific page on your website to optimize lead conversions.
Each month, you will receive a comprehensive report detailing the performance of your campaign. Your report will include Click-Thru-Analysis to determine which ads received the most clicks, conversion tracking to see which ads resulted in sales, and additional analytics to help you further refine your keywords, ads, and budget. With USA Web' PPC service, our team will generate new leads for your business by targeting customers in your specific area who have an interest in your products and services, guaranteeing your PPC campaign is a success.